Malcolm Gladwell on Spaghetti Sauce.

Sorry- I was at Guam during the last weekend.


Lecturer: Malcolm Gladwell

He's one of my favorite lecturers, him being a very humorous person.

Anyhow, here's the video.




In this lecture, Malcolm Gladwell talks about the work of a person named Howard Moskowitz, who has spawned the new era of food industry.
Howard is an amiable, avuncular looking market researcher. He is a person who would edify the companies who were for some reason unable to sell their products. He would analyze the problems that the companies have, and with those analogy, help the company sort those problems out and appease the customers. "Now, what made his work so special from the other market researchers", says Malcolm "is because Howard realized that there is no 'perfect' food."
Now that all started from a research done at Coca-cola company. After an ardent collection of data, Howard realized that favors of people didn't make a perfect bow graph. In fact, there was no graph at all. It was a random plants of spots on the coordinates. Howard, didn't capitulate, however. He learned that the data was not a chicanery, but the truth.
That there is not a perfect food, but there are perfect foods.

While this might seem arbitrary, there is nothing truer to the fact that people's demand doesn't fall to a single point. Howard refuted the common misconception that there is a single perfect answer that satisfies everyone. That there is not a single comprehensive taste that everyone loves.

Howard applied his logic to the spaghetti sauce industry. Back then, Prego had a hard time surviving against the competition. They asked Howard to make the best spaghetti sauce.Howard's reply was,"No, I will make perfect spaghetti sauces". The spaghetti sauces back then consisted of very little types, but after Howard had his way with Prego,there were more than 20 kinds of sauces on the market. To be concise, Howard forever changed the industry and now Prego is making millions off what Howard has made.

Now to be a little didactic, I'll talk about what effects this had on our life. Domestically, we were able to get novel, distinguished spaghetti sauce. However, on a social level,the breakthrough obliquely democratized the way we thought. We learned that there are diversities that we can pursue even when it came to food. A little bit unorthodox, but still, a progress that cannot be underestimated.